77 Diamonds, Almas Tower JLT
DMCC, Jumeirah Lakes Towers Listed by Emirae editors
- Address
- Office 35F, Almas Tower, Jumeirah Lakes Towers, Dubai
- Opening hours
- Tuesday to Friday 10:00 - 19:00; Saturday 10:00 - 18:00; Sunday and Monday closed; by appointment only
- Phone
- +971 4 238 8489
About 77 Diamonds, Almas Tower JLT
77 Diamonds is a European online diamond jeweller that opened its first UAE showroom in office 35F of Almas Tower in Jumeirah Lakes Towers, overlooking the lake of the DMCC district. The company was founded in 2005 by Tobias Kormind and Vadim Weinig and opened its flagship Mayfair showroom in London in 2013. Unlike a souk shop, the Dubai showroom works by appointment only: it is open Tuesday to Friday from 10 am to 7 pm and Saturday until 6 pm, and closed on Sunday and Monday. Visitors can view certified loose diamonds, natural and lab grown, engagement and wedding rings in white, yellow and rose gold or platinum, and fine jewellery, or work with a designer on a bespoke piece. Website orders can also be collected at the showroom, and the team offers cleaning and repair aftercare.
Written by Emirae editors from the company's own website, read on 13 Nov 2026.
Rate of 14 Nov 2026
Today's gold rate
This is the UAE rate, not 77 Diamonds, Almas Tower JLT's own price list. Dubai Jewellery Group publishes one suggested retail rate for every shop in the UAE. 77 Diamonds, Almas Tower JLT may quote a different rate or offer, so ask the store before you pay.
| Purity | 1 gram | 10 grams | 1 tola |
|---|---|---|---|
| 24K999 | AED 468.00 | AED 4,680.00 | AED 5,458.66 |
| 22K916 | AED 433.50 | AED 4,335.00 | AED 5,056.26 |
| 21K875 | AED 415.50 | AED 4,155.00 | AED 4,846.31 |
| 18K750 | AED 356.25 | AED 3,562.50 | AED 4,155.23 |
A 10 gram 22K piece holds AED 4,335.00 of gold at this rate. The 5% VAT on that part is AED 216.75. The making charge, and the VAT on it, come on top.
Dubai Jewellery Group suggested retail rate, the same for every shop in the UAE. It is not a quote from 77 Diamonds, Almas Tower JLT. Work out the full price
How to find 77 Diamonds, Almas Tower JLT
- Address
Office 35F, Almas Tower, Jumeirah Lakes Towers, Dubai
- Founded
2005, United Kingdom (flagship atelier in Mayfair, London)
DMCC, Jumeirah Lakes Towers4 stores in the directory
Gold shops nearby All gold shops in Dubai Gold shops near me, on the mapRead on the company's website on 13 Nov 2026, not yet confirmed by the company. Report an error
Before you pay
Check the stamp
Look for the purity mark on the piece: 22K or 916, 21K or 875, 18K or 750.
Weight and making charge, apart
The gold rate is the same in every shop. The making charge is not, so ask for it separately and compare.
Take an itemised invoice
Weight, karat, rate, making charge and VAT on separate lines. Tourists: ask for a Tax Free invoice.
Questions about 77 Diamonds, Almas Tower JLT
Answers come from the store's own website and from the published gold rate of the day.
Ask us a questionWhere is 77 Diamonds, Almas Tower JLT?
77 Diamonds, Almas Tower JLT gives this address on its website: Office 35F, Almas Tower, Jumeirah Lakes Towers, Dubai.
What does 77 Diamonds, Almas Tower JLT sell?
According to its website: diamond engagement rings, wedding and eternity rings, diamond earrings and pendants, loose diamonds, lab grown diamonds, bespoke jewellery.
How do I contact 77 Diamonds, Almas Tower JLT?
You can reach 77 Diamonds, Almas Tower JLT by phone on +971 4 238 8489.
What are the opening hours of 77 Diamonds, Almas Tower JLT?
The company states: Tuesday to Friday 10:00 - 19:00; Saturday 10:00 - 18:00; Sunday and Monday closed; by appointment only. Hours can change on public holidays, so call before a long trip.
How much is gold at 77 Diamonds, Almas Tower JLT today?
Shops in the UAE price gold from the published rate of the day. On 14 Nov 2026 the Dubai Jewellery Group rate for 22K gold is AED 433.50 per gram. The shop adds its making charge and 5% VAT on jewellery. This is the published rate, not a quote from 77 Diamonds, Almas Tower JLT.
Does 77 Diamonds, Almas Tower JLT sell diamond jewellery?
Yes, diamond jewellery is listed among its products. Diamond pieces are usually set in 18K gold, so the bill has a gold part, priced from the rate of the day, and a stone part. Ask which laboratory certified the stone and for a certificate before you pay.
What services does 77 Diamonds, Almas Tower JLT offer?
The company lists: showroom visits by appointment; bespoke design; collection of online orders at the showroom; aftercare and repairs.
How long has 77 Diamonds, Almas Tower JLT been in business?
Its website dates the business from 2005, United Kingdom (flagship atelier in Mayfair, London).
How do I get to 77 Diamonds, Almas Tower JLT?
The store is in DMCC, Jumeirah Lakes Towers. Refineries and bullion companies with an address in Jumeirah Lakes Towers. Some of them work mainly with trade clients who open an account, so call before you visit. The "Get directions" button above opens the route in Google Maps.
Is the gold rate at 77 Diamonds, Almas Tower JLT different from the UAE rate?
Dubai Jewellery Group publishes one suggested retail rate for the whole UAE market, and most shops start from it. 77 Diamonds, Almas Tower JLT may still quote its own rate, round differently or run an offer, so ask the store for its rate for the karat and compare it with the table on this page.
Are these details confirmed by 77 Diamonds, Almas Tower JLT?
Not yet. Emirae editors read them on the company's own website on 13 Nov 2026. If you run this store, you can claim the page for free and update it.
Nearby
Other gold shops in DMCC, Jumeirah Lakes Towers
| Store | Address | Opening hours | Phone | Store page |
|---|---|---|---|---|
| Al Etihad GoldBullion dealers | DMCC, Jumeirah Lakes Towers Al Etihad Gold FZCO, Plot No. DMCC-EZ03-04, Jumeirah Lakes Towers, Dubai, United Arab Emirates, P.O. Box 283648 | Not stated | +971 4 242 4813 | |
| IBV GoldBullion dealers · Gold buyers | DMCC, Jumeirah Lakes Towers Shop G-37, Almas Tower, Jumeirah Lake Towers, Dubai, UAE | Not stated | +971 4 589 8274 | |
| Emirates GoldBullion dealers | DMCC, Jumeirah Lakes Towers Al Sarayat Street, Jumeirah Lakes Towers, FZCO, Sheikh Zayed Road, P.O. Box 24305, Dubai, UAE | Not stated | +971 4 367 9030 |
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