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Jewellers · Diamonds

Pure Gold Jewellers

Gold Souk, Deira Listed by Emirae editors

Address
Shop G17 and G18, Gold Centre Building, Gold Souk, Deira, Dubai
Opening hours
Not stated by the store
Phone
052 795 2884
Gold purities
18K750
Call the store Get directions

About Pure Gold Jewellers

Pure Gold Jewellers is a jewellery retailer with an online shop and stores in the UAE, and its store page also has tabs for Oman and Qatar. The website sells mainly 18K gold and diamond jewellery in named collections, lab grown diamond pieces, colour stone and solitaire jewellery, a bridal range, a kids collection and watches. Its Gold Souk shop is in the Gold Centre building; the Dubai list also includes Mirdif City Centre, Souk Dubai Mall, Mall of the Emirates, Deira City Centre and Souk Madinat Jumeirah. According to the site FAQ a buyer can order online with free delivery inside the UAE, pay by card or cash on delivery, ask for free engraving and have a ring resized in a store for a fee. The footer gives an office address in Jumeirah Lake Towers.

Written by Emirae editors from the company's own website, read on 13 Nov 2026.

Rate of 14 Nov 2026

Today's gold rate for what this store sells

This is the UAE rate, not Pure Gold Jewellers's own price list. Dubai Jewellery Group publishes one suggested retail rate for every shop in the UAE. Pure Gold Jewellers may quote a different rate or offer, so ask the store before you pay.

Purity1 gram10 grams1 tola
18K750 AED 356.25 AED 3,562.50 AED 4,155.23

A 10 gram 18K piece holds AED 3,562.50 of gold at this rate. The 5% VAT on that part is AED 178.13. The making charge, and the VAT on it, come on top.

Dubai Jewellery Group suggested retail rate, the same for every shop in the UAE. It is not a quote from Pure Gold Jewellers. Work out the full price

More ratesGold rate today1 tola priceGold bars and biscuits

How to find Pure Gold Jewellers

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Gold Souk, Deira18 stores in the directory

Gold shops nearby All gold shops in Dubai Gold shops near me, on the map Dubai Gold Souk guide: how to buy, bargaining, getting there

Read on the company's website on 13 Nov 2026, not yet confirmed by the company. Report an error

Before you pay

01

Check the stamp

Look for the purity mark on the piece: 22K or 916, 21K or 875, 18K or 750.

02

Weight and making charge, apart

The gold rate is the same in every shop. The making charge is not, so ask for it separately and compare.

03

Take an itemised invoice

Weight, karat, rate, making charge and VAT on separate lines. Tourists: ask for a Tax Free invoice.

Work out the full price How buying gold in Dubai works

Pure Gold Jewellers branches in the directory

Questions about Pure Gold Jewellers

Answers come from the store's own website and from the published gold rate of the day.

Ask us a question
Where is Pure Gold Jewellers?

Pure Gold Jewellers gives this address on its website: Shop G17 and G18, Gold Centre Building, Gold Souk, Deira, Dubai.

What does Pure Gold Jewellers sell?

According to its website: 18k gold and diamond jewellery, lab grown diamond jewellery, colour stone jewellery, solitaire jewellery, bridal jewellery, kids collection, watches. Gold purities mentioned: 18K.

How do I contact Pure Gold Jewellers?

You can reach Pure Gold Jewellers by phone on 052 795 2884, by email at customercare@pugold.com.

How much is gold at Pure Gold Jewellers today?

Shops in the UAE price gold from the published rate of the day. On 14 Nov 2026 the Dubai Jewellery Group rate for 18K gold is AED 356.25 per gram. The shop adds its making charge and 5% VAT on jewellery. This is the published rate, not a quote from Pure Gold Jewellers.

Does Pure Gold Jewellers sell diamond jewellery?

Yes, diamond jewellery is listed among its products. Diamond pieces are usually set in 18K gold, so the bill has a gold part, priced from the rate of the day, and a stone part. Ask which laboratory certified the stone and for a certificate before you pay.

What services does Pure Gold Jewellers offer?

The company lists: online shop; free shipping within the uae; cash on delivery within the uae; free engraving on request; ring resizing in stores for a fee; custom design on request.

How do I get to Pure Gold Jewellers?

The store is in Gold Souk, Deira. The Gold Souk is one of Dubai's oldest traditional markets, on the Deira side of Dubai Creek, and it is free to visit. It is a short walk from Al Ras and Gold Souq metro stations. The stores below give an address in the souk itself, in the Gold Centre building or in the Hind Plaza blocks of the Gold Souk extension. The "Get directions" button above opens the route in Google Maps.

Is the gold rate at Pure Gold Jewellers different from the UAE rate?

Dubai Jewellery Group publishes one suggested retail rate for the whole UAE market, and most shops start from it. Pure Gold Jewellers may still quote its own rate, round differently or run an offer, so ask the store for its rate for the karat and compare it with the table on this page.

Are these details confirmed by Pure Gold Jewellers?

Not yet. Emirae editors read them on the company's own website on 13 Nov 2026. If you run this store, you can claim the page for free and update it.

Is this your store?Take over this page for free: correct the details, add your branches and see how many people call. Claim this page

Nearby

Other gold shops in Gold Souk, Deira

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La Marquise JewelleryJewellers · Diamonds Gold Souk, Deira Ground Floor, The Gold Centre, Gold Souk, Deira, Dubai Not stated +971 4 226 4494
TanishqJewellers · Bullion dealers · Diamonds Gold Souk, Deira Al Hind Plaza 1, Units 03, 04, 11, 12, Deira Waterfront, Dubai Gold Souk, Al Ras, Dubai Not stated +971 4 337 6207
Mahallati JewelleryJewellers · Diamonds Gold Souk, Deira Head office: Hind Plaza, Building 8, Office 406, Deira, Dubai Not stated +971 4 226 2277

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Emirae Gold shows the gold rate of the day in the UAE and a directory of gold shops with their addresses, phone numbers and opening hours. We do not sell or buy gold.

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