Pure Gold Jewellers, Souk Dubai Mall
Dubai, other areas Listed by Emirae editors
- Address
- Unit GS-053, Ground Floor, Gold Souk, The Dubai Mall, Downtown Dubai
- Opening hours
- Not stated by the store
- Phone
- +971 50 761 0886
- Gold purities
- 18K750
About Pure Gold Jewellers, Souk Dubai Mall
In The Dubai Mall, Pure Gold Jewellers trades from unit GS-053 on the ground floor, in the part of the mall the brand's store list calls Souk Dubai Mall, where several gold and jewellery shops are grouped together. It is a convenient stop for tourists already visiting Downtown Dubai and the Burj Khalifa area. Pure Gold says it has been in the jewellery business since 1989 and keeps a chain of stores across Dubai's malls and the Deira Gold Centre. On its website the brand shows mostly 18K gold and diamond jewellery, plus lab grown diamond designs, a kids collection and a watch category. The Dubai Mall branch has its own mobile number on the official store list, and general questions go to the company's customer care e-mail. Hours are not stated by the brand.
Written by Emirae editors from the company's own website, read on 13 Nov 2026.
Rate of 14 Nov 2026
Today's gold rate for what this store sells
This is the UAE rate, not Pure Gold Jewellers, Souk Dubai Mall's own price list. Dubai Jewellery Group publishes one suggested retail rate for every shop in the UAE. Pure Gold Jewellers, Souk Dubai Mall may quote a different rate or offer, so ask the store before you pay.
| Purity | 1 gram | 10 grams | 1 tola |
|---|---|---|---|
| 18K750 | AED 356.25 | AED 3,562.50 | AED 4,155.23 |
A 10 gram 18K piece holds AED 3,562.50 of gold at this rate. The 5% VAT on that part is AED 178.13. The making charge, and the VAT on it, come on top.
Dubai Jewellery Group suggested retail rate, the same for every shop in the UAE. It is not a quote from Pure Gold Jewellers, Souk Dubai Mall. Work out the full price
How to find Pure Gold Jewellers, Souk Dubai Mall
- Address
Unit GS-053, Ground Floor, Gold Souk, The Dubai Mall, Downtown Dubai
- Founded
1989
Dubai, other areas19 stores in the directory
Gold shops nearby All gold shops in Dubai Gold shops near me, on the mapRead on the company's website on 13 Nov 2026, not yet confirmed by the company. Report an error
Before you pay
Check the stamp
Look for the purity mark on the piece: 22K or 916, 21K or 875, 18K or 750.
Weight and making charge, apart
The gold rate is the same in every shop. The making charge is not, so ask for it separately and compare.
Take an itemised invoice
Weight, karat, rate, making charge and VAT on separate lines. Tourists: ask for a Tax Free invoice.
Pure Gold Jewellers branches in the directory
- Pure Gold JewellersGold Souk, Deira
- Pure Gold Jewellers, Abu Dhabi MallAbu Dhabi
- Pure Gold Jewellers, City Centre AjmanAjman
- Pure Gold Jewellers, City Centre Al Zahia SharjahSharjah
- Pure Gold Jewellers, Deira City CentreDubai, other areas
- Pure Gold Jewellers, Mall of the EmiratesDubai, other areas
- Pure Gold Jewellers, Marina Mall Abu DhabiAbu Dhabi
- Pure Gold Jewellers, World Trade Center Mall Abu DhabiAbu Dhabi
Questions about Pure Gold Jewellers, Souk Dubai Mall
Answers come from the store's own website and from the published gold rate of the day.
Ask us a questionWhere is Pure Gold Jewellers, Souk Dubai Mall?
Pure Gold Jewellers, Souk Dubai Mall gives this address on its website: Unit GS-053, Ground Floor, Gold Souk, The Dubai Mall, Downtown Dubai.
What does Pure Gold Jewellers, Souk Dubai Mall sell?
According to its website: gold jewellery, diamond jewellery, lab grown diamond jewellery, kids jewellery, watches. Gold purities mentioned: 18K.
How do I contact Pure Gold Jewellers, Souk Dubai Mall?
You can reach Pure Gold Jewellers, Souk Dubai Mall by phone on +971 50 761 0886, by email at customercare@pugold.com.
How much is gold at Pure Gold Jewellers, Souk Dubai Mall today?
Shops in the UAE price gold from the published rate of the day. On 14 Nov 2026 the Dubai Jewellery Group rate for 18K gold is AED 356.25 per gram. The shop adds its making charge and 5% VAT on jewellery. This is the published rate, not a quote from Pure Gold Jewellers, Souk Dubai Mall.
Does Pure Gold Jewellers, Souk Dubai Mall sell diamond jewellery?
Yes, diamond jewellery is listed among its products. Diamond pieces are usually set in 18K gold, so the bill has a gold part, priced from the rate of the day, and a stone part. Ask which laboratory certified the stone and for a certificate before you pay.
How long has Pure Gold Jewellers, Souk Dubai Mall been in business?
Its website dates the business from 1989.
How do I get to Pure Gold Jewellers, Souk Dubai Mall?
The store is in Dubai, other areas. Stores elsewhere in Dubai: Karama, shopping malls and business districts. The "Get directions" button above opens the route in Google Maps.
Is the gold rate at Pure Gold Jewellers, Souk Dubai Mall different from the UAE rate?
Dubai Jewellery Group publishes one suggested retail rate for the whole UAE market, and most shops start from it. Pure Gold Jewellers, Souk Dubai Mall may still quote its own rate, round differently or run an offer, so ask the store for its rate for the karat and compare it with the table on this page.
Are these details confirmed by Pure Gold Jewellers, Souk Dubai Mall?
Not yet. Emirae editors read them on the company's own website on 13 Nov 2026. If you run this store, you can claim the page for free and update it.
Nearby
Other gold shops in Dubai, other areas
| Store | Address | Opening hours | Phone | Store page |
|---|---|---|---|---|
| Damas Jewellery, Deira City CentreJewellers · Diamonds | Dubai, other areas 2nd Floor, Deira City Centre, Port Saeed, Dubai | Not stated | +971 4 259 4113 | |
| Bhima JewellersJewellers · Bullion dealers · Diamonds | Dubai, other areas Shop No. 16, Karama Center, Kuwait Street, Al Karama, Dubai | Not stated | 04 283 5924 | |
| Tejori, Mirdif City CentreJewellers · Diamonds | Dubai, other areas Mirdif City Centre, Mirdif, Dubai | Daily 10:00 AM - 10:00 PM | +971 4 284 3984 |
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