On this page 5 sections
Shams publishes something most free zones do not: an exact, written rule for how many activities a licence holds. Not “several”, not “usually around seven”, but two numbered package structures. If you are trying to work out what you can put on one Sharjah Media City licence, that rule is the answer, and it is the reason this page exists.
The second thing worth knowing is that Shams is a media free zone that licenses a good deal more than media. Its own published activity examples include General Trading, IT Services and Accounting/Bookkeeping. This guide covers the allowance rule, the three-level activity structure it depends on, and the approval categories Shams uses. All as published in August 2026.
The Allowance Rule, Read Properly
The two package types are not simply “one is bigger”. They are shaped differently, and which suits you depends on how concentrated your business is.
| Type 1 | Type 2 | |
|---|---|---|
| Activity Groups | Up to 1 | Not specified in the published rule |
| Activity Classes | Up to 4 | Up to 5 |
| Subclasses | All, under the selected Group and Classes | All, under the selected Classes |
| Stated cost of the allowance | Part of the package | “at no additional cost” |
| Suits a business that | Sits mainly inside one sector and wants depth in it | Spans several unrelated Classes |
Type 1 gives you a whole Group plus four Classes. A Group is the widest of the three levels, so if your business sits inside one sector, taking that entire Group is the more generous option by a distance. Type 2 gives five Classes with no Group, which suits a business whose activities scatter across unrelated areas.
The wording of the two rules differs in one respect worth noticing: Type 2 is published as five Classes and does not state a Group allowance. Do not read that as “a Group is included too”. If your plan depends on holding a full Group, confirm it against Type 1 rather than assuming Type 2 carries the same right.
Group, Class and Subclass
The three-level structure is what makes the allowance readable, and it is a genuine advantage of Shams over zones that publish a flat activity list.
- Group is the broadest level, corresponding to a sector.
- Class sits under a Group and describes a type of activity within it.
- Subclass is the individual activity, and Subclasses come free with the Class above them.
The consequence is that counting individual activities is the wrong way to plan a Shams licence. Two businesses can both hold four Classes and end up with very different numbers of licensable activities depending on how many Subclasses sit beneath them. The question to ask the zone is not “how many activities do I get” but “which Class does each thing I do fall under, and how many Classes does that leave me”.
Pre-Approval and Post-Approval
Shams sorts activities into two approval categories, and its terminology is its own.
Pre-Approval, which Shams also calls Red License, covers activities where clearance is needed before the licence can issue. Post-Approval covers activities where the licence issues and the approval follows. For planning purposes the distinction is about sequencing: a Pre-Approval activity sets your start date by the regulator’s timetable rather than the zone’s, and mixing one into an otherwise straightforward activity list moves the whole application onto that slower path.
Shams does not publish which specific activities fall into each category, so confirm the status of every activity on your list with the zone before you plan around a start date.
A Media Free Zone That Licenses More Than Media
Sharjah Media City is named for media, and the assumption that it therefore only licenses media businesses is one of the more persistent misreadings of it. Shams’s own published list of commonly chosen activities settles the point:
- E-Commerce
- General Trading
- Management Consultancy
- IT Services
- Advertising
- Marketing Consultancy
- Accounting/Bookkeeping
- Activities of Holding Company
Three of those (General Trading, IT Services and Accounting/Bookkeeping) have no media character at all. Shams publishes them as popular options, which is first-party evidence that a non-media business is a normal Shams customer rather than an exception. Note that this is a published sample and not the full catalogue: the absence of your activity from this list says nothing about whether Shams licenses it.
Adding or Changing Activities Later
Because the allowance is counted in Groups and Classes, an amendment at Shams behaves differently from one at a zone with a flat activity list. Adding an activity that falls under a Class you already hold may cost nothing at all, since Subclasses come with the Class. Adding one that needs a new Class consumes a slot, and going beyond your package allowance is what triggers a change rather than the number of activities as such.
Shams does not publish amendment fees alongside its activity rules, so confirm the current charge with the zone. For package prices, visa costs and renewal fees rather than activities, see our Shams licence cost guide.
Frequently asked questions
How many activities can I have on a Shams licence?
Shams publishes two package structures. Type 1 allows up to one Business Activity Group and four Business Activity Classes, inclusive of all Subclasses under the selected Group and Classes. Type 2 allows up to five Business Activity Classes, inclusive of all Subclasses under the selected Classes, at no additional cost.
What is the difference between a Group, a Class and a Subclass at Shams?
Group is the broadest level and corresponds to a sector. Class sits under a Group and describes a type of activity within it. Subclass is the individual activity. The phrase that matters is “inclusive of all Subclasses”: selecting a Class brings its Subclasses with it, so the effective number of activities you carry is larger than the number of slots suggests. This is why counting individual activities is the wrong way to plan a Shams licence. Two businesses can each hold four Classes and end up with very different numbers of licensable activities depending on how many Subclasses sit beneath them.
Which Shams package type should I choose?
It depends on how concentrated your business is. Type 1 gives you a whole Group plus four Classes, so if your activities sit inside one sector it is the more generous option by a distance. Type 2 gives five Classes with no Group, which suits a business whose activities scatter across unrelated areas.
Does Type 2 include an activity Group?
The published rule for Type 2 states five Classes and does not state a Group allowance. Do not read that as a Group being included. If your plan depends on holding a full Group, confirm it against Type 1 rather than assuming Type 2 carries the same right.
Can I do trading or consulting at Shams, or is it media only?
Shams is named for media but licenses considerably more than media. Its own published list of commonly chosen activities includes E-Commerce, General Trading, Management Consultancy, IT Services, Advertising, Marketing Consultancy, Accounting/Bookkeeping and Activities of Holding Company. Three of those have no media character at all, which is first-party evidence that a non-media business is a normal Shams customer rather than an exception. Note that this is a published sample rather than the full catalogue, so the absence of your activity from it says nothing about whether Shams licenses it.
What is a Shams Red License?
Red License is Shams’s own term for the Pre-Approval category: activities where clearance is needed before the licence can issue. The other category is Post-Approval, where the licence issues and the approval follows.
How does Pre-Approval affect my timeline?
It changes who sets your start date. A Post-Approval activity moves at the zone’s pace. A Pre-Approval activity moves at the regulator’s, and mixing one into an otherwise straightforward list moves the whole application onto that slower path. Shams does not publish which specific activities fall into each category, so confirm the status of every activity on your list before planning around a date.
How many activities does Shams offer in total?
Shams does not publish a total, so no figure is quoted here. Its activity directory loads dynamically rather than as a fixed published list.
Can I add activities to a Shams licence later?
Because the allowance is counted in Groups and Classes, this behaves differently from a zone with a flat activity list. Adding an activity that falls under a Class you already hold may cost nothing, since Subclasses come with the Class. Adding one that needs a new Class consumes a slot, and it is going beyond your package allowance rather than the raw number of activities that triggers a change. Confirm the current amendment charge with the zone.
Is there a Shams activity list PDF?
Shams publishes its activity directory on its own site. The PDFs circulating elsewhere are third-party copies of unknown date, so use the zone’s own pages for anything you intend to apply for.
Next Steps
Map what your business does onto Classes first, count the Classes rather than the activities, and then decide which package type fits. Confirm the approval category of every activity on the list before you plan a start date. Every rule quoted here is Shams’s own wording as published in August 2026, and package structures change, so verify with the zone at the time you apply.
If you would rather have the activity structure checked against your plan before filing, you can compare free zone setup support on Emirae.
Official references used for context in this article.
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